The Problem With Standard
Every Delhi Business Is Unique. Your Racks Should Be Too.
Customised rack manufacturing is not a premium service for large corporations. It is the practical solution for any business whose space, load, or operational needs don’t fit a catalogue. |
Murphy Racks, operating from its factory at Patparganj Industrial Area, Delhi for over 40 years, has built its reputation on custom-first manufacturing across its entire product range — supermarket racks, heavy-duty industrial racks, slotted angle racks, pharmacy racks, mezzanine floors, garment racks, library racks, wall systems, cable trays, and more.
Customisation is not a separate service or a premium add-on at Murphy Racks. It is the standard approach applied to every product, every order, every client. Every rack Murphy builds starts with your measurements, your load requirements, and your business context — not a catalogue page.
WHY CUSTOMISATION MATTERS
The Real Cost of Choosing the Wrong Rack
Before choosing between a standard and custom rack, it helps to understand what poor rack decisions actually cost — because the numbers are rarely obvious until they compound.
The Problem | How It Shows Up | The Hidden Cost |
Wrong shelf depth | Products protrude or look sparse — neither looks professional | Lost sales, poor brand perception, restocking inefficiency |
Incorrect height for ceiling | Top 30–50 cm of vertical space left unused | 15–25% storage capacity lost permanently |
Standard widths in irregular space | Gaps at walls or racks that block doors | Safety hazards, compliance issues, wasted corners |
Under-specified load rating | Rack deforms within 12–18 months under actual load | Full replacement cost + operational downtime |
Wrong finish for environment | Rust or surface failure in humid/chemical environments | Replacement within 2 years — 3–4x the original cost |
A Complete Range of Rack Products: Each Built to Your Exact Specification
Murphy Racks manufactures a full range of storage and display products across ten categories. Customisation to your exact dimensions, load requirements, finish, and layout is available as standard across every product in the range.
1 |
Supermarket & Retail Display Racks Retail spaces in Delhi, from supermarkets in Rajouri Garden to department stores in Connaught Place, rarely have the floor dimensions that standard gondola systems are designed for. Aisle widths vary, column placements interrupt wall runs, and brand guidelines require specific colour finishes.
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2 |
Heavy Duty Industrial Racks Industrial facilities across Delhi NCR’s manufacturing belts, including Patparganj, Okhla, Bahadurgarh and Noida Phase II, handle materials that no standard rack is rated for without custom engineering. Automotive parts, steel components, chemical containers, and electronic sub-assemblies all impose unique load profiles. • Custom bay widths, beam heights, and upright depths to fit your specific aisle layout and forklift clearances • Load certification for exact weights, not the nearest standard bracket • Hot-dip galvanised or specialist powder-coat finishes for chemical, food-grade, or high-humidity environments • Multi-tier configurations maximising ceiling height specific to your facility |
3 |
Slotted Angle Racks Slotted angle racks remain one of the most versatile storage systems in the Delhi market , and also one of the most frequently under-specified. Businesses commonly buy standard 6×3 or 8×3 units only to find them too shallow, too short, or too weak for their actual loads. • Heights from 4 feet to 12 feet depending on available ceiling clearance • Shelf depths from 12 inches to 30 inches based on product dimensions • Load ratings from 50 kg to 500 kg per shelf depending on steel gauge specification • Multi-bay configurations with custom cross-bracing for stability in wide installations |
4 |
Pharmacy & Medical Store Racks Pharmacy retail in India operates under specific display and compliance requirements that standard rack systems cannot accommodate. Medicine categories have strict separation requirements. Counter heights affect customer interaction. Shelf depths must match the exact dimensions of blister packs, bottles, and medical device packaging. • Shelf depths calibrated to standard pharmaceutical packaging sizes to eliminate wasted space • Custom counter heights for dispensing zones and customer interaction areas • Powder-coated finishes in clinical white or brand-matching colours • Integrated label holders and price strip channels for clear product identification |
5 |
Modular Mezzanine Floors For Delhi businesses needing significantly more storage space without moving to a larger facility or undertaking civil construction, modular mezzanine floors are one of the most effective investments available. A custom-fabricated mezzanine can effectively double your usable floor area using the same footprint. • Engineered to your exact floor plan dimensions and ceiling clearance • Staircase, safety railing, and hatch configurations designed to your operational workflow • Load-rated for your specific use , archive storage, pick-and-pack operations, parts storage • Modular design allowing future expansion as your space needs grow |
6 |
Garment & Fashion Retail Racks Fashion retail in Delhi , from boutiques in Lajpat Nagar to multi-brand outlets in Select Citywalk , demands display infrastructure that serves dual purposes: functional storage and brand expression. The rack is part of the customer experience. • Pipe-frame and centre display racks in custom heights and rail configurations • Powder-coated, chrome, and matte finish options to match store interior design • Custom aisle widths and rack spacing to match your planned customer flow • Integrated accessory display, promotional rack, and cash counter systems |
7 |
Wall-Mounted Rack Systems Wall-mounted racks are the most space-efficient display solution available , but only when built to the exact wall dimensions of your space. A wall-mounted system that leaves gaps at the edges, does not accommodate windows, or cannot reach a specific wall height fails to deliver the space efficiency it promises. • Custom upright lengths to reach specific heights on your walls • Cut-outs and brackets to accommodate electrical conduits, windows, and doors • Finish options including powder-coat, slate wall panels, and pipe-frame configurations • Combination systems integrating wall-mounted display with floor-level storage in the same run |
8 |
Library & Institutional Racks Schools, colleges, government archives, and corporate libraries across Delhi require rack systems specific in their dimensions , standard units rarely fit institutional spaces with their fixed floor plans, column grids, and load-bearing requirements for books and documents. • Custom heights from 4 feet (children’s sections) to 10 feet (archive stacks) • Shelf depths calibrated for A4/A3 documents, standard book sizes, or oversized formats • Powder-coated finishes in institutional colours or custom specifications • Freestanding and wall-anchored configurations based on structural requirements |
9 |
Cable Trays IT infrastructure and industrial environments across Delhi NCR require cable management systems that route cables safely, support load across spans, and integrate with existing rack and mezzanine installations. Murphy’s cable tray systems are fabricated to the dimensions of your installation. • Custom widths, lengths, and bend angles to match your specific cable routing layout • Powder-coated and hot-dip galvanised finishes for different environments • Compatible with Murphy’s mezzanine and industrial rack systems for integrated fit-outs • Load-rated for your actual cable bundle weight and span requirements |
10 |
Promotional & Brand Display Racks Campaign displays, product launches, and point-of-sale merchandising require display infrastructure that is as much about brand expression as it is about product storage. Murphy Racks fabricates promotional and brand display systems for retailers, FMCG companies, and event activations. • Custom shapes, heights, and configurations not available from standard suppliers • Brand colour powder-coat finishes matched to your exact RAL specification • Modular designs that pack down and reassemble for multi-location campaigns • Branded display systems suitable for permanent installation or campaign rotation |
What Delhi Businesses Are Actually Demanding From Rack Manufacturers
Custom Fabricated vs Standard Off-the-Shelf: A Direct Comparison
Decision Factor | Standard Off-the-Shelf Rack | Murphy Custom Fabricated Rack |
Fit to space | Nearest available size, with gaps and overhangs likely | Exact dimensions, every millimetre accounted for |
Load specification | Standardised ratings, which may over or under specify | Engineered for your actual weight requirements |
Finish options | Limited, typically grey, black, or white powder coat | Any RAL colour, galvanised, chrome, or matte to spec |
Lead time | Usually faster for stock items | 7 to 21 days depending on complexity (Delhi factory advantage) |
Brand consistency | Difficult across multiple outlets or spaces | Identical spec replicated across any number of sites |
Scalability | Dependent on manufacturer continuing same SKU | Add matching units at any time, same spec on file |
10-year cost | Higher due to early replacement, workarounds, multiple suppliers | Lower when built right once, modular expansion as needed |
How to Commission a Custom Rack System: A Step-by-Step Framework
Commissioning a system for customized racks in Delhi from Murphy Racks follows a structured process. Here is what to prepare and expect at each stage.
01
Document Your Space
Measure your space precisely before any conversation with a manufacturer. For retail, include floor plan dimensions, wall lengths, ceiling heights, column positions, and door and window locations. For industrial setups, capture bay dimensions, floor load capacity, aisle widths for material handling equipment, and any environmental factors. Accurate measurements are the foundation of well designed customized racks in Delhi.
02
Define the Inventory or Operational Profile
What is being stored or displayed? For retail, identify product categories, packaging dimensions, and weight per shelf. For industrial use, define SKU count, unit weights, frequency of access, and whether you follow FIFO or LIFO. This directly determines shelf depth, load rating, and access configuration in your customized racks in Delhi.
03
Establish Future Capacity Requirements
Custom racks built only for current needs limit your growth. Plan for at least two to three years ahead. Murphy Racks’ modular systems allow expansion without replacing the entire setup, but your initial design for customized racks in Delhi should already account for this scalability.
04
Specify Environmental Requirements
Identify conditions that affect material choice, such as humidity, exposure to chemicals, food grade requirements, or outdoor placement. These factors determine the correct steel grade, coating process, and finish for long lasting customized racks in Delhi.
05
Request a Consultation and Layout Proposal
Murphy Racks’ engineering team reviews your inputs and provides a layout plan, load specifications, and a cost estimate. For larger projects, a site visit is arranged at no charge. This stage ensures that your customized racks in Delhi are accurately planned before fabrication begins, avoiding costly changes later.
06
Review, Approve, and Schedule
Once approved, fabrication begins at the Patparganj facility, followed by delivery and installation. For NCR clients, on site installation support is available. For projects across India, installation is coordinated centrally. This ensures your customized racks in Delhi are delivered, installed, and ready for use without delays.
Case Study: Custom Supermarket Fit-Out, West Delhi
The Challenge
A growing supermarket chain opening its fourth outlet in West Delhi ran into a problem that is extremely common in older commercial spaces across the city. The floor plan was irregular. Three walls had structural columns at non standard intervals. One aisle measured 11 feet, while another extended to 13.5 feet.
Standard gondola units and wall side rack systems from catalogue suppliers would have left unusable gaps, created unstable installations, and forced poor product placement.
The procurement team had already evaluated two vendors offering standard solutions. Both proposals required compromising the store layout to fit the racks, instead of designing racks to fit the space. This is where the need for customized racks in Delhi became clear.
The Murphy Racks Solution
Murphy Racks approached the project with a complete custom fabrication strategy tailored to the exact site conditions:
- Wall side rack runs were fabricated to match the precise length of each wall, including custom cutouts for structural columns
- Gondola units were designed in two different widths, 11 feet and 13.5 feet, aligning perfectly with actual aisle dimensions
- Shelf depths were customized based on product categories, with shallower shelves for packaged goods and deeper ones for bulk items and produce
- A uniform powder coated finish was applied across all units to match the brand identity of the supermarket chain
- A dedicated fruits and vegetable racks section with ventilated shelving was integrated into the same system
This project demonstrated how customized racks in Delhi can completely transform both space utilisation and in store experience.
The Outcome
- Full Store Capacity
The custom layout utilised 94 percent of the available floor area, compared to an estimated 76 percent with standard racks - Installation Accuracy
Every unit fit precisely with no gaps, no clashes with structural elements, and no safety concerns - Brand Consistency
A uniform finish across all racks ensured the store matched the brand’s established visual identity - Timeline
Fabrication and installation were completed within the committed schedule without delays - ROI Timeline
The increase in usable capacity alone recovered the additional investment in customized racks in Delhi within the first two months of operations
This case clearly shows that when space is non standard, standard racks are the real limitation. Custom solutions are not just better design choices, they are smarter business decisions.
What Sets Murphy Racks Apart as a Custom Rack Manufacturer in Delhi
Delhi has hundreds of rack fabricators. Here is an honest breakdown of what genuinely differentiates Murphy Racks in the custom manufacturing space.
Differentiator | What It Actually Means for Your Project |
40+ Years Manufacturing | Every custom scenario has likely been solved before. Unusual dimensions, complex layouts, non-standard load profiles. Murphy’s engineering team has handled them all. |
In-House Patparganj Factory | No outsourcing. Full control over fabrication quality, timeline, and specification. NCR clients can visit the factory at Plot No. 60, FIE, Patparganj Industrial Area before ordering. |
10,000+ Completed Projects | A verified project portfolio across retail, industrial, pharma, garments, and institutional sectors. References available on request. |
Complete 10-Product Range | One manufacturer for all rack types: supermarket, industrial, pharmacy, library, mezzanine, garment, cable tray, wall systems, promotional displays. No vendor coordination required. |
Custom Is Standard Practice | Murphy Racks does not treat custom orders as exceptions to a catalogue business. Custom fabrication is the primary business model applied across every product. |
Pan-India Delivery | Factory-direct delivery and installation coordination across all Indian states. Multi-city chain rollouts managed from the Delhi base. |
Murphy Racks’ Full Custom Product Catalogue: Quick Reference
Product Category | Primary Applications |
Supermarket & Gondola Racks | Supermarkets, grocery stores, FMCG retail |
Wall-Side & Wall-Mounted Racks | Retail perimeter display, pharmacy walls, showrooms |
Heavy Duty Industrial Racks | Factories, warehouses, logistics centres |
Slotted Angle Racks | General storage, back-rooms, archives |
Pharmacy Racks | Medical stores, clinics, hospital pharmacies |
Garment & Fashion Racks | Apparel retail, boutiques, fashion showrooms |
Modular Mezzanine Floors | Warehouses, e-commerce fulfilment, industrial |
Library & Institutional Racks | Schools, archives, corporate libraries |
Promotional & Brand Racks | Campaign displays, product launches, POSM |
Cable Trays | IT infrastructure, industrial cable management |
Related Guides from the Murphy Racks Blog
Stop Fitting Your Business Around Standard Racks. Start Building to Your Specification.
Murphy Racks has been that manufacturer in Delhi for over 40 years. 10,000+ projects. A complete ten-product range covering every category of commercial and industrial storage and display. Every order, regardless of product type, built to your exact specification. Visit murphyracks.com to explore the full product range, or contact the team to start your custom specification today. |
Visit Murphy Racks: See. Touch. Specify. | |
FACTORY Plot No. 60, FIE, Patparganj Industrial Area Delhi 110092 Wed to Mon: 9:30 AM to 6:00 PM | SHOWROOM 539-B, Jheel Kuranja, Geeta Colony Road Delhi 110051 Tue to Sun: 10:00 AM to 6:30 PM |
Frequently Asked Questions (FAQ)
For a shoe showroom, wall-mounted adjustable display racks in powder-coated steel are the most effective foundation — they maximise perimeter wall coverage, allow seasonal planogram adjustment without tools, and present footwear at the ideal viewing angle. Pair with freestanding gondola units for mid-floor display. Murphy Racks manufactures both at the Delhi factory in custom dimensions and brand-matched finishes.
Heavy-gauge locker-room style cubby racks with numbered individual compartments are the industrial standard. They assign each worker a dedicated storage slot, eliminate footwear mix-ups at shift changeover, and are built to survive the humidity, chemical exposure, and daily punishment of factory environments. Murphy Racks’ heavy-duty fabrication capability applies directly to industrial shoe storage systems.
Numbered cubby racks assigned per worker, positioned directly at the footwear transition zone at the production floor entry. Size for peak concurrent shift workforce plus a 20% buffer. Use ventilation-perforated side panels to manage odour. Murphy Racks configures these systems to fit any changing room layout — contact the team for a consultation.
Standardised modular wall-mounted display systems with adjustable shelf channels are the correct specification for multi-outlet chains. Uniform finish across all outlets enforces brand consistency and makes planogram compliance actionable. Murphy Racks has delivered standardised rack systems across multi-outlet NCR retail networks.
Murphy Racks’ industrial cubby shoe rack systems — in 20 to 100+ compartment configurations — are purpose-built for factory entry zones. Specify galvanised steel for wet or high-humidity environments and include ventilation-perforated panels. Consult the Murphy Racks team for a site-specific recommendation.
Hot-dip galvanised steel is the correct specification for food processing, pharmaceutical, and any facility where floors are regularly hosed or chemical cleaning agents are used. Standard powder-coat finishes degrade in these environments. Murphy Racks fabricates galvanised cubby shoe racks specifically for regulated industrial environments.
Retail display racks: 10–15 years with normal commercial use. Industrial galvanised cubby racks: 15–20 years. Both categories dramatically outperform cheap informal-market fabrications that typically need replacement within 2–3 years — making Murphy Racks’ pricing a significantly better total cost of ownership.
Yes. While Murphy Racks’ factory and showroom are both in Delhi, the company delivers and installs projects pan-India. Multi-outlet retail chains with stores in multiple states are regularly served.
Absolutely. Custom fabrication is Murphy Racks’ core capability. Whether your showroom has a curved wall, low ceiling, or non-rectangular floor plan — or your factory changing room requires stainless steel for a food-grade environment — the engineering team builds to your exact specifications.
Call the factory directly at +91-99584-02249, visit the showroom at 539-B, Jheel Kuranja, Geeta Colony Road, Delhi, or submit requirements at murphyracks.com. The engineering team responds with a detailed quotation and, for larger projects, arranges a site visit at no charge across NCR.
